They can smell BS from a mile away.

Here's the things about marketing to Gen Z & Alpha...

They've grown up watching influencers get exposed, brands get called out, and "authentic" campaigns that are anything but. So when a brand shows up trying to speak their language? They're already skeptical.

That's where we come in. Every campaign, every product launch, every piece of content runs through two filters…

They can smell BS from a mile away.

Here's the things about marketing to Gen Z & Alpha...

They've grown up watching influencers get exposed, brands get called out, and "authentic" campaigns that are anything but. So when a brand shows up trying to speak their language? They're already skeptical.

That's where we come in. Every campaign, every product launch, every piece of content runs through two filters…

Our teen council

Tests it, uses it, and tells you what actually resonates. Not what they think you want to hear, what's real.

Our advisory board

dermatologists, safety experts, parents) makes sure it's responsible, age-appropriate, and built to earn parental trust.

When both sides agree?

That's when you know you've got something worth launching.

"Finally, someone who can translate 'the teens love it' into actual business strategy."

— Marketing Director, Skincare Brand

Services

  • Product Vetting & Reviews: We test your products with real teens in real scenarios. You get honest feedback before launch, not after the TikTok backlash.

  • Content Strategy & Creation: From social content to campaign concepts, we help you show up in ways that feel native to this audience—not like you hired someone's millennial marketing manager to "figure out Gen Z."

  • Community Insights: Monthly trend reports, cultural shifts, what's actually popping (and what's about to be cringe). Stay ahead without trying to keep up.

  • Brand Partnerships & Collaborations: We connect authentic brands with our engaged community through sponsorships, product features, and co-created content that doesn't feel like an ad.

  • Safety & Transparency Consulting: Help your brand navigate age-appropriate formulations, ingredient transparency, and the kind of messaging that builds trust with both generations.

"They told us our packaging tested as 'trying too hard' before we went to production. Probably saved us more than six months and a failed launch."

— Beauty brand founder

Got a collab in mind?

Let's kick off the conversation to see how we might be able to help!

hello@studiomayden.com

site by dan marek

© studiomayden, 2025

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